As gyms and commercial facilities are due to reopen imminently post Covid lockdown, it is a great opportunity to bring something new and exciting for your customers to help you stand out from the competition.

By evolving and adapting your gym to the needs of your members, you can continue to deliver “top notch” level of service and innovation.  New products are such an exciting way to engage with customers.

Below are a range of products which will definitely help you stand out from the crowd.

Prime Fitness USA

PRIME is changing the world of strength training equipment. Through a keen focus on craftsmanship and innovation, PRIME has created a portfolio of the most elite strength equipment in the world. The cornerstone of PRIME’s plate loaded and sectorized equipment is their patented Smart Strength technology.

Smart Strength is a revolutionary built-in variable resistance technology. With Smart Strength, a user has the ability to move the peak resistance throughout the range of motion of an exercise, meaning, a user can train a muscle in the shortened position (end of the motion), medial position (middle of the motion) or lengthened position (beginning of the motion). This manipulation of the strength curve means more muscle fibre recruitment, from origin to insertion. A game changer in strength training.

Hammer Strength

Hammer Strength’s rugged performance strength training equipment is the most durable on the market and is designed to withstand the most intense workouts. Hammer Strength offers the tools needed to build champions. Our portfolio of equipment also includes heavy-duty racks and rigs, benches, selectorized equipment, and a wide variety of accessories for endless training possibilities.

Built to a higher standard, Hammer Strength is the No. 1 brand for elite athletes because it can take the pounding they dish out, and, most importantly, it’s designed to provide results. We are committed to turning steel into world-class strength equipment with world-renowned durability. That’s why Hammer Strength equipment is tested to exceed industry standards, ensuring that it can hold up to years of even the most intense training programs.

Attack Fitness

The brand was created based on an understanding of the fitness industry and the current trend for stylish products that can be used in either a commercial gym or home user setting. With an emphasis on the colour black the products are not only functional but cool and contemporary in their design.

From strength equipment to functional fitness and benches, cardio and studio equipment, all products are designed to the highest standard.

Booty Builder

The new Booty Builder Station is the ultimate workout station for any location!

Perfect for home gyms and small gyms.

Designed to do barbell hip thrusts safely and more effectively with the patented raised feet platform, Booty Builder Station can be used for hundreds of exercises in conjunction with Booty Builder resistance bands, barbells and bodyweight!

  • Heavy duty design for commercial or home use
  • Patented raised feet platform and patented raised bar platform
  • Platforms are adjustable to individual size and removeable
  • Adjustable foot platform and pegs to suit all heights and strength levels
  • Pegs can be moved easily to any position and are removeable
  • Able to stand upright to save floor space when not in use
  • Transport wheels to move into a class or anywhere around the home