Primal Strength represents aspirational, British-designed, fitness equipment aimed commercial fitness facilities. We present a cutting edge, design-focussed strength brand, dedicated to delivering the highest specification of category-leading equipment.
When designing our Primal Strength brand, we tried to improve on the very best strength and functional products in the market. Our brand employs premium designs and material to deliver the highest quality equipment in durability, ergonomics and aesthetics for our customers.
Specifically, we use laser-cut steel, brushed aluminium, matte paint finishes, hardened-chrome and ionised-metal accessories, with most lines finished using stealth black bolts. The upholstery for our premium pads is of the highest quality, rip-resistant material and is subtly branded with the Primal Strength logo. Our gym floor matting is made in the UK and uses recycled rubber.